Татьяна Голубцова: "Призыв к молодежи: Рецептов построения бизнеса нет. Даже самая абсурдная идея имеет право на существование"

29 сентября в Караганде прошел третий Бизнес-вторник MOST. Специальный гость - Татьяна Голубцова.

Голубцова Татьяна Александровна окончила в 1994 году факультет журналистики КазНУ им. аль Фараби. С 1994 года по сей день работает в КарГУ им. Е. А. Букетова, до 2005 года работала на кафедре журналистики старшим преподавателем, с 2005 года является главным редактором университетской газеты «Мир Молодежи» и сотрудником пресс-службы КарГУ им. Е. А. Букетова. С 2000 по 2008 годы сотрудничала с неправительственными организациями Центр правовой поддержки СМИ, Казахстанская ассоциация издателей газет и др. Является тренером-преподавателем. Ведет тренинги по темам «Современные он-лайн технологии в СМИ», «Издательский бизнес», «Маркетинг и менеджмент в СМИ», «PR и современные методы продвижения организаций» и др. Проходила стажировки в Московском государственном университете (Москва), в США по программе «Обучение журналистике в университетах США», в Чехии по программе «Он-лайновые медиа: новый формат». С 2006 года по сей день возглавляет издание журнала «Выбирай» в Астане и Караганде.

Ни перекрытые дороги, ни вечная суматоха дел после работы не помешали проведению третьего бизнес-вторника в Караганде. Спикер Татьяна Голубцова зарядила всех участников хорошим настроением, позитивным мышлением и верой в добро.

Журнал «Выбирай» зародился в Челябинске, и у истоков его появления стояла команда КВН-шиков. Наверное, этот факт и явился причиной того, что журнал имеет какой-то особенный характер и отличается от всех подобных изданий. В нём прослеживается особенный тонкий почерк, который стал визитной карточкой издания.

Эта же манера, отчасти, благодаря правилам франчайзинга перекочевала и к нам. Татьяна Александровна Голубцова возглавляет журнал с 2006 года, и за это время он был значительно адаптирован для казахстанской аудитории, но колорит остался неизменным.

Татьяна Александровна: "Самые первые выпуски журнала издавались в Алматы. Нам понравился формат. Мы захотели привезти его и в Караганду, и так как у нас жизнь была не настолько динамичной, думали, что же ещё такого интересного нужно добавить, чтобы журнал был оценён по достоинству. В скором времени «Выбирай» в Алмате перестал издаваться, но в Караганде его история продолжилась. Сейчас, помимо печатного издания, у нас есть сайт и множество социальных проектов."

Правила франшизы зачастую держат бизнесменов в жёстких рамках. Шаг вправо, шаг влево и предприниматель может потерять права на продолжения дела. Но в то же время есть огромное количество плюсов в работе по франшизе.

Татьяна Александровна: "Да, франшиза ограничивает, особенно если дело касается творческого процесса, но в то же время она дает тебе чёткий путь, проторённую дорожку, по которой можно идти «напролом». Уже имеется четкая концепция и понимание того, что в итоге мы хотим получить. Наше издание - это не журнал, пусть он и глянцевый с крутыми обложками, наше издание- это гид и наша миссия- рассказать читателям о том, куда пойти, что поесть и какое турагентство выбрать для незабываемого путешествия. Мы направляем наших читателей. У каждого дела должна быть четкая миссия. Она, как луна, которая озаряет ваш тернистый путь в мире бизнеса. Без миссии можно долго бултыхаться, но так и не выбраться на поверхность."

Всё больше современное общество, столкнувшись с какой-либо дилеммой, предпочитает мультимедийные и интерактивные ресурсы, и кажется, что вклад в развитие печатного издания очень скоро сойдет на «нет». Но в реальности это не совсем так. Пока живо поколение, державшее в руках напечатанные книги, газеты и журналы будут востребованы. Но все же факт прогресса, шагающего семимильными шагами, нельзя игнорировать. Поэтому, журнал «Выбирай» старается по максимуму дружить с современными технологиями. Здесь вам и использование QR кодов, и, конечно же, развитие электронной версии с учётом всех требований времени.

Татьяна Александровна: "Сейчас ни один бизнес без личной страницы в интернете не живет. Но вести отдельный интернет–сайт довольно затруднительно, если вы хотите всегда удерживать внимание покупателя. Сейчас мы предлагаем размещение сайта-визитки на нашем портале, где каждый предприниматель, от мала до велика, может прорекламировать своё дело, сэкономив при этом время и средства. Технологии движутся вперед и любой бизнес должен двигаться вместе с ними, ведь зачастую одна лишь презентация продукта или услуги является решающим звеном при раздумьях потребителя «купить или не купить»."

Еще много говорили о партнёрстве, доверии и дружбе. По истине, за обложкой издания стоит позитивная, креативная и даже «семейная» команда. Где «родители» дают возможность своим «детям» развиваться, покорять новые горизонты и вносить свой вклад в наше общество. И, несмотря на то, что многие «оперяются» и покидают коллектив, журнал все также продолжает взращивать новое поколения добрых, ответственных и лояльных людей.

10 лайфхаков от Татьяны Голубцовой, главы журнала «Выбирай»

  • Когда ты понятен человеку, ему можно продать что угодно
  • При торгах никогда не нужно падать ниже той цифры, которая у вас в голове
  • Чем жёстче задана схема работы в бизнесе, тем сложнее ее принять сотрудникам, и тем легче работать потом
  • Нужно всегда держать руку на пульсе. Если сегодня ты не успел, то завтра уже опоздал.
  • Неважно, с какой точки ты стартуешь, главное, чтобы была цель.
  • Будь в тонусе и работай на опережение
  • Нужно заражать своей идеей, так как новое никто не воспринимает «на ура»
  • Очень важно сформировать костяк людей, которые вам доверяют. Это ваши верные партнёры, которые в трудную минуту позволят вашему делу остаться «на плаву»
  • Дари добро! И это не просто слова.
  • Продвижение должно быть у любого бизнеса.

Бизнес-вторник прошёл при информационной поддержке «Е-Караганда»

Статью подготовила Панкрашева Анастасия, бренд-амбассадор MOST в Караганде.

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