Советы начинающим предпринимателям от Генерального директора холдинга Chocofamily Рамиля Мухоряпова

«Чтобы у вас все получилось, нужны трудолюбие и время. Если хотите вести крупный бизнес, понадобятся еще амбиции. Это легко проследить на примере больших компаний».

«Люди бросают предпринимательство, либо потому что осознали, что это не их стезя, либо что-то не получилось. Первое понятно, а во втором случае они просто не догадались подождать. Еще немного и все получилось бы».

«В основном люди мыслят горизонтами улиц: «Лучше я буду ларьком». Редко кто осмеливается выйти за пределы страны. Я говорю очевидные вещи, но все на самом деле состоит из очевидных вещей».

«Трудолюбие – это умение приобретать знания. Без них никуда. Пока не прочтешь все книги по HR, маркетингу, менеджменту и продажам, приступать к бизнесу бесполезно».

«Прежде чем копировать успешную модель, хорошо изучите ее. В идеале поживите в той стране, устройтесь на работу в ту компанию. Посмотрите, как работает все изнутри: как устроен маркетинг, какие продажи у этой модели, какие ошибки уже совершены. Это сэкономит вам кучу времени. В нашем случае домашним заданием был Groupon».

«Каждый может быть предпринимателем, но каждый должен спросить себя, готов ли он терпеть определенные лишения».

«У всех компаний, будь то Zara или IKEA были периоды нестабильности. Когда читаешь такое, думаешь, со мной такого не будет. Самоуверенность опасна».

«Успех не в том, чтобы обойти конкурента, а в том, чтобы клиенты любили. Вообще фокус с конкуренции нужно сместить на то, какие классные штуки ваши конкуренты изобретают. И дружить с конкурентами - не лишнее».


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