Неувядающий бизнес

Больше половины офисных сотрудников, по данным ВОЗ, страдают от синдрома усталости на рабочем месте. Этот недуг сопровождается депрессией, слабостью, и снижением иммунитета. Как оказалось, чем больше растений есть в офисе, тем меньше влияние синдрома. "Недостаточно самим заставить помещение растениями, необходимо нанять профессионалов. Спрос на фитодизайн по Алматы большой - больше 2 тысяч запросов в Google", - говорит Диана Кемел, основатель проекта City Garden.

Я выросла в селе, где у нас был дом с большим участком, сад, огород, цветы, за которыми мы всей семьей ухаживали. Проработав много лет в банковской сфере в офисе, я остро ощутила потребность в живой природе. К сожалению, на данном этапе жизни, я не могу позволить себе переехать за город и заняться сельским хозяйством, поэтому было принято решение приблизить природу к городу, разбавить каменные джунгли настоящими живыми растениями.

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В 2010 году я побывала на свадьбе друзей в Сингапуре. Это город-государство, где очень распространено именно вертикальное озеленение, так как строится много небоскребов. В аэропорту Сингапура Чанги я впервые увидела фитостену и была поражена этим зрелищем. С тех самых пор меня не покидала мысль о подобном виде озеленения, но не решалась начать это дело в Казахстане.

В 2014 году я вышла в декретный отпуск. И именно в этот промежуток времени я решила пройти годовой курс обучения вертикальному озеленению. Основное обучение я прошла в России и помимо этого были вебинары зарубежных специалистов.

Стартовый капитал у нас составлял около 300 тысяч тенге, которые были потрачены на обучение и создание сайта. После прохождения обучения я поняла, что нужно монетизировать полученные знания. Изучив данные по поиску Google я увидела, что в Казахстане за месяц бывает около 2 тысяч запросов по теме вертикального озеленения и фитодизайну.

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В течение 2015 года мы изучали конструкции, технологии выращивания растений, делали небольшие пробные проекты. Уже с 2016 года начали вести полноценную коммерческую деятельность. Мы сделали крупный проект в новом отделении Halyk Bank в бизнес-центре AFD, это большая фитостена. Сейчас у нас в процессе подписания 4 больших заказа. Среди которых - самый большой атриум в Казахстане в Nazarbayev University.

Фиксированной расценки у наших продуктов нет, так как каждая фитостена является уникальной, и цена зависит от многих факторов: месторасположение, источники естественного света, уровня влажности, от вида растения. Конкретных тарифов нет, все рассчитывается индивидуально под каждый проект (цены в интернете начинаются от 120 тыс. тенге за квадратный метр, до 200 тыс. в зависимости от растений и конструкции прим. ред.).

Сырье на данный момент импортное, потому что в СНГ пока отсутствуют технологии вертикального озеленения. На самой установке фитостены у нас невысокая маржинальность. Основной источник дохода это постпродажное сервисное обслуживание. На все наши работы распространяется гарантия 30 дней, в течение которых мы наблюдаем за растениями и автоматикой, замена чего-либо, в случае необходимости, производится бесплатно. На данный момент в нашей компании трудятся четверо сотрудников.

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В условиях Алматы, где квадратные метры участков очень дорогие, вертикальное озеленение это отличное решение. Кроме того, что это очень красиво и экологично, сады на крышах позволяют сэкономить на кровельных материалах. Если на кровле имеется сад на крыше, то это увеличивает срок эксплуатации кровли. Также это помогает снизить уровень шумового, химического и физического загрязнений.

На текущий момент мы проходим программу акселерации в бизнес-инкубаторе MOST, где я встретилась с профессиональными менторами, что помогло существенно развить мой проект. Также большую пользу я извлекаю из встречи и общения с другими участниками программы.

Также мы планируем развивать школьное огородничество. На текущий момент проводим переговоры и уже скоро запустим первый проект.

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