КаzMotors: как продавать автозапчасти через приложение

Большинство казахстанских автовладельцев покупают запчасти на рынках, тратя много времени на поиски нужной детали. Изменить этот подход пытается Адиль Нурсан и его приложение КаzMotors.

С самого детства я помогал отцу и работал у него на складе автозапчастей. Я понимал, что необходимо создать сайт по продаже автозапчастей, который существенно облегчил бы процесс поиска и продажи. После окончания школы я решил выбрать специальность IT, чтобы воплотить мою идею в реальность. Я уехал в Малайзию и поступил на учебу в Multimedia University по специальности computer science.

Раньше люди искали автозапчасти на авторынках и по объявлениям. Это доставляло неудобства, как покупателям, так и продавцам. Мы решили облегчить эту задачу и создали мобильное приложение по поиску автозапчастей КаzMotors. На разработку приложения ушло полгода и около миллиона тенге. Затем мы целыми днями ходили по авторынкам и СТО, знакомились с продавцами, показывали им наше приложением и наглядно показывали преимущества использования KazMotors.

Продавцу достаточно добавить марку машины, модель, год выпуска, категорию (кузов, ходовка, салон или двигатель). Покупатель также вбивает в поиск эти четыре параметра, оставляет заявку и ждет предложений.

Пока КаzMotors рассчитан только на казахстанского покупателя. Большая часть продавцов, использующих приложение KazMotors, находятся в Алматы и Астане. Но, несмотря на это, многие из них могут осуществить доставку в другие города Казахстана.

Коммерческая составляющая проекта реализуется через модель b2b, то есть мы зарабатываем на продавцах. За каждый обработанный запрос продавцы выплачивают небольшой процент, также владельцы магазинов автозапчастей платят 1500 тенге за ежемесячную подписку.

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Наша реклама уже появляется в торговых точках по продаже автозапчастей и СТО. Люди рассказывают о приложении друг другу. Продавцы автозапчастей утверждают, что раньше было тяжело сидеть и расписывать в объявлениях весь ассортимент, который у них есть. К тому же, процесс занимает очень много времени - на одну машину приходится около 400-500 деталей.

Сейчас у нас около 300 активных продавцов, и более 3000 заявок от покупателей в месяц. В общей сложности мы уже обработали более 15 тыс заявок, 80% из которых завершились покупкой. Расчет производится безналичной системой расчетов, посредством Qiwi терминалов, и есть возможность оплаты наличными деньгами.

Первая версия приложения для широкой публики появилась в июне 2015 года. Сейчас у приложения более 6000 скачиваний на Play Market и более 5000 на App Store. Обновления производятся раз в месяц. Приложение является бесплатным и доступно абсолютно каждому.

Наша команда состоит из четырех человек – я, мой друг программист Дамир, с которым мы учились в Малазии, и 2 моих одноклассника Шакиржан и Амирдин, которые работают над расширением клиентской базы как среди продавцов, так и среди покупателей

На первоначальном этапе были заинтересованные инвесторы, которые намеревались проинвестировать наш проект, но до серьезных инвестиций дело так и не дошло. В начале нынешнего года нам поступило предложение о продаже приложения, но мы отказались.

На недавней выставке Invest Show 2016, из 16 представленных проектов жюри выбрало победителем KazMotors. В качестве приза нам вручили грант в размере 500 тысяч тенге на прохождение обучения в клубе молодых предпринимателей MOST, доступ к закрытому клубу бизнес-ангелов и возможность бесплатного участия в Invest Show 2017

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