​Какие стартапы интересны ресторанному бизнесу

Чтобы построить успешный бизнес, нужна идея - человек должен верить в то, что он делает и идти до конца. На начальном этапе будет очень тяжело, будет огромное количество подводных камней, с которыми не все могут справиться, и очень важно не потерять веру в свою идею. Как только вы потеряете веру, все разрушится, и вы понесете убытки.

С таких слов начал свой рассказ один из ведущих рестораторов Казахстана Юрий Негодюк (владелец сети баров "Пинта", "Томато", Spirit bar, «Вао») во время встречи в Бизнес-инкубаторе MOST.

Планируя бизнес, необходимо выбирать проект, в котором востребована аудитория. Уже поднявшись на определенный уровень, вы можете экспериментировать и делать проекты по желанию, но вначале нужно построить бизнес, который будет приносить деньги. Чтобы добиться желаемого дохода, важно использовать правильные инструменты. В правильном построении бизнеса могут помочь стартапы, актуальные на сегодняшний день в ресторанном бизнесе. Какие же именно это стартапы и за чем будущее ресторанного бизнеса? Об этом мы говорили с Юрием Негодюком.

Национальная кухня. Fast Casual

Актуальная в будущем концепция - национальная кухня. Она популярна, потому что люди к ней привыкли, будь то шашлычная, пловная и лагманная – они будут востребованы в любом случае. Потребитель растет с рынком и окружающим миром, он требует улучшенный интерьер, сервис. В связи с этим традиционные места питания должны быть ресторанного вида с демократичными ценами. Мировой тренд номер один по развитию во всем мире – это Fast-casual. Фастфуды приходят в Fast-casualи CasualDining. Например, «Пинта» и «Руми» этоFast-casual.

Монопродуктовые рестораны. Небольшое меню.

Сегодня на рынке общепита отмечается высокая конкуренция. В будущем человек будет выбирать монопродуктовые рестораны. Обычно, когда люди хотят есть, на подсознательном уровне у них в голове возникает в голове список желаемых блюд. Вместе с этим приходит и список мест, где это можно достать.

Практически во всех ресторанах мира идет сильное сокращенное меню – только у нас еще можно взять «книги» с наименованием блюд и листать их. Есть заведения, где под одним меню объединены 6 кухонь, однако сделать качественные блюда в таких условиях невозможно. Меню должно быть лаконичным, небольшим, оно должно быть меньше – блюда могут меняться в разные дни, но список по количеству должен оставаться неизменным.

Рестораны с небольшой площадью.

Если посмотреть на западные страны и развитие их ресторанного рынка, то все идет к сокращению площадей ресторанов. Цена за квадратный метр дорожает, и сегодня тяжело окупать каждый квадратный метр. На западе ресторан в 200 квадратных метров считается большим, а в 500 - могут позволить себе только ультра-модные места.

Открывать большие рестораны крайне рискованно. Будущее за небольшими площадями – так легче контролировать сервис, создать видимость заполнения. В огромном ресторане даже при наполняемости в 100 человек место кажется полупустым, у потребителя нет желания остаться в нем. При этом, если вы зашли в ресторан где все забито, вы с большей вероятностью простоите даже очередь в нем, потому что вам кажется что так много людей не могут выбрать невкусное место . К тому же в полупустом ресторане вы платите за пустое пространство.

Бронирование онлайн.

На западе бронировать стол – обязательное дело, они не пойдут в ресторан, не забронировав стол. Даже если ресторан обычно полупустой, все равно столик нужно бронировать.

Сегодня мы начали сотрудничать с приложением ZENGE, приложение которое нам помогает и освобождает от хлопот. Оно позволяет делать онлайн бронирование с возможностью предоплаты столика. Наш человек, забронировав стол, во многих случаях не приходит, не отменив бронь. Через Zenge человек может сделать предоплату столика, забронировав его. Это значит, мы уверены, что он придет и стол будет занят. Пока что транзакций в ресторанах Пинта не так много, но, к примеру, в пятницу по 10 человек на ресторан через это приложение.

Оплата чека через телефон.

Нам нужны качественные сервисы не только по бронированию столов, но и в целом приложения по онлайн оплате чека, который вам принесли по окончанию вашей трапезы. Так вы можете не дожидаться официанта – оплатить с помощью карты через программу и уйти по своим делам быстрее.

DOITYOURSELFв ресторанном бизнес. Приложение поставщиков для рестораров.

В развитых странах поставщиков давно можно найти в онлайн базах, проконтролировать процесс через интернет и даже не нужно с ними встречаться. Наши поставщики сегодня не могут пробиться к рестораторам, их блокируют шеф-повара, менеджеры. Необходимо создать единую онлайн базу поставщиков, где были бы указаны их цены, варианты доставки, где можно было бы их сортировать, сравниваю цены, иметь доступ к базе закупок. Также было бы неплохо сделать в них персональные доступы, персональные цены.

Доставка еды. Приложение с общей системой доставки, бронирования, оплаты предзаказа и оплаты пост-фактум. Комбинированные платформы.

Сегодня существует множество платформ по доставке еды. Это актуально. Мы работаем с Foodpand. Нужен хороший сервис, который бы не только занимался доставкой качественно, но и объединял бы в себе предыдущие сервисы, чтобы не надо было скачивать пять разных приложений. Все в одном, где можно и заказать еду домой, или заказать столик на вечер, при этом оплатив его онлайн, а после трапезы оплатить чек картой. Будущее за КОМБИНИРОВАНЫМИ ПЛАТФОРМАМИ.

Система лояльности.

В том же комбинированном приложении необходимо было бы сделать и систему лояльности клиентов, куда входили бы скидки, возможность зайти в ресторан без очереди, или выбрать определенный стол. В нашей стране люди любят возможность получить дополнительные бонусы и показать другим, что они в привилегированной группе.

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