Как бросить работу ради стартапа

Казахские сказки и дополненная реальность

ФИО основателей: Талгат Айтжанов, Гаухар Курманбаева, Олжас Курманбаев

Ссылка на проект

Я училась по специальности "китаеведение" в КазУМОиМЯ им. Абылай хана. С 2010 года работаю в сфере PR и проектном менеджменте. В 2013 году стала мамой - родилась доча, а в 2015 году- родился второй сын, и занимаюсь воспитанием детей по сей день.

Проведя небольшое исследование среди интерактивных книг на казахском языке в книжных магазинах города, я сделала вывод о том, что таких книг для детей мало. Контент на казахском с использованием технологий AR на рынке отсутствует.

Изучив технологию и лучшие практики за рубежом, мы с партнерами попробовали создать прототип живой сказки, и вы знаете, у нас с легкостью получилось. Далее мы провели небольшую фокус-группу с целью получения обратной связи о продукте. В результате более 90% отозвались о живой сказке положительно и мы приобрели уверенность, что продукт станет популярным среди родителей и решили сразу выйти на рынок.

Сложные ситуации влияют на развитие бизнеса, мы становимся сильнее и опытнее. Для нашей команды сложным было принятие решение о том, чтобы все свое время посвятить проекту, уволиться с основных работ ради стартапа. Мы искали экспертизы и решили поработать с Бизнес-инкубатором MOST.

Программа акселерации придала нам уверенности, знаний и среды для нетворкинга. Мы благодарны MOST за условия, созданные в ходе программы, истинный интерес к нашему проекту, поддержка на всех этапах развития. Для нас это бесценно. Помимо этого, мы считаем, что в рамках программы мы получили почти мини-курс МВА и сразу применили его в живом проекте.

Сейчас проектом активно интересуются СМИ, уровень узнаваемости растёт и наша задача увеличивать охват.. Команда сформирована, задачи поставлены, интерес родителей есть и мы двигаемся только вперёд.

Большая активность сосредоточена на SMM - это Instagram и Facebook. Также, планируется продвижение сайта. Первая партия живых сказок- 1000 экземпляров. Первый вклад в проект около 1,5 млн тенге. Финансирование проекта ведется на личные средства. Общий бюджет проекта составляет около 12 млн тенге.

В данный момент проект на этапе активного выхода на рынок. Наши живые сказки уже продаются в сети “Меломан”, в интернет-магазинах. Сейчас создаем landing-page и можно будет купить книги для детей в один клик.

В планах расширение ассортимента продукции, выход на региональный рынок. Мы бы также хотели, чтобы наши живые сказки были доступны в отдаленных регионах страны

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