Итоги первой в Казахстане программы по наставничеству в предпринимательстве

Клуб молодых предпринимателей MOST, совместно с Youth Business International (YBI), информируют о завершении первой в Казахстане программы по менторству в предпринимательстве в сфере креативных индустрий города Алматы, запущенной в партнёрстве с компаний Chevron.

"Согласно мировой статистике, именно в первый год разоряются 80% предпринимательских проектов. Однако, если молодого предпринимателя поддерживает наставник, то ситуация оказывается прямо противоположной", - говорит Павел Коктышев, основатель Клуба молодых предпринимателей MOST.

Больше половины проектов, реализованных при поддержке программ членов сети YBI выживают и достигают успеха. Кроме того, международная практика говорит о том, что успех любого стартапа обусловлен наличием 4 элементов: консультирование, обучение, финансирование и наставничество. Таким образом, наставничество является одной из важнейших составляющих современного бизнеса. В настоящий момент, в рамках Программы 10 начинающих предпринимателей получили поддержку от наставников.

Менторство в предпринимательстве – добровольная и безвозмездная помощь успешного предпринимателя начинающему предпринимателю в виде передачи знаний и опыта для развития бизнеса. Отличительной чертой проекта стало закрепление за каждым наставляемым опытного персонального наставника сроком на один год, оказывающего помощь в развитии бизнеса через индивидуальную работу и коучинг.

В ходе программы, получившей старт в феврале 2015, было сформировано 10 пар по формату «наставник-наставляемый». Участники прошли обучающие информационные семинары от специалистов YBI, и в течение года проводили установочные встречи, на которых обсуждались основные трудности ведения бизнеса.

Первыми наставляемыми в Программе YBI стали проекты из сферы креативных индустрий Алматы. По мнению организаторов, именно этот сегмент в настоящее время нуждается в тщательном исследовании, выявлении проблем и перспектив и, как следствие, поддержке на системном уровне.

Ботагоз Рзагалиева (наставник) – коммерческий директор STYNERGY и Лола Ерманова (наставляемая) – компания по производству каркасной мебели Oblako.kz.

Ботагоз Рзагалиева: "Для меня очень интересно делиться своими знаниями и видеть, что это реально помогает людям. За 2016 год Лола достигла тех целей, которые ставила перед собой: увеличила продажи, развила дилерскую сеть на территории Казахстана, внесла небольшие изменения в процессы учета и производства.

Мы с ней постоянно встречались, общались, созванивались. Для меня это тоже был новый опыт, так как я работаю в сфере b2b, а здесь выступала в качестве наставника в продажах для сектора b2c. Какие-то вопросы Лолы ставили меня в тупик, и от этого становилось только интереснее".

Лола Ерманова: «Моя компания зародилась случайно: сначала мы сделали мебель для себя, потом нашей мебелью начали интересоваться друзья и стали просить для себя точно такую же. Так зародился наш семейный бизнес.

На первой встрече с Ботагоз мы расписали краткосрочные и долгосрочные цели по развитию дилерской сети и росту всей компании, пошагово расписали, как достигнуть этих целей. Говоря конкретно, я спросила у Боты: «Что мне делать? Обзванивать всех и предлагать сотрудничество?». Бота сказала: «Да, другого пути нет». У меня были комплексы, для меня было очень трудно сесть и начать обзванивать. Тогда я сделала 10 звонков и нашла нескольких заинтересовавшихся лиц из Шымкента и Астаны. И снова «Что дальше?», а в ответ: «Ехать и заключать договор». Сейчас у нас есть дилерские точки в Шымкенте, Астане и Балхаше.

Ботагоз дала мне очень большую моральную поддержку, так как иногда я сама знала, что нужно делать, но боялась ошибиться. Я обращалась к своему наставнику, и после того, как она давала мне добро, я начинала смело делать то, в чем уже уверена».

Клуб молодых предпринимателей MOST – площадка для создания и развития бизнеса. Миссия Клуба: взращивать новое поколение выдающихся предпринимателей для процветания мирового сообщества. Уникальность подхода работы Клуба заключается во взаимодействии 3 ключевых компонентов: консультирование и обучение молодых предпринимателей; обеспечение доступа к финансированию и наставничество.

Корпорация Chevron является одной из крупнейших в мире интегрированных энергетических компаний. Кроме того, компания инвестирует в развитие предпринимательства, образования, возобновляемых источников энергии и передовых технологий.


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