Интернет тенденции 2016

Самый быстрый способ узнать все, что происходит в мире технологий, это прочитать отчет фирмы Kleiner Perkins Caufield Byers за авторством Мэри Микер (Mary Meeker). От финансового климата до смартфонов и изобретений технологических гигантов, в отчете есть все.

Ниже вы найдете полный отчет и несколько основных моментов:

  • Использование интернета растет из года в год на всего лишь на 9%, достигнув 3 млрд пользователей или 42% населения мира
  • Рост использования смартфонов также замедлился, в то же время Android увеличивает долю рынка, несмотря на сокращение средней цены продажи
  • Количество просмотров видео зашкаливает, Snapchat и Facebook Live перехватили инициативу, хотя видеореклама все еще не эффективна
  • На рынке мессенджеров доминируют Facebook и WeChat. Развивается и само общение, теперь мессенджер это средство самовыражения и площадка для торговли
  • Рынок рекламы США растет, Google и Facebook занимают 76% от него и продолжают расти. Однако рекламодатели до сих пор тратят большие суммы на традиционные медиа (газеты, журналы, радио, телевидение)
  • Мэри Микер прогнозирует рост голосовых интерфейсов, потому что они быстрые, удобные и персонализированные. Google видит что 20% поисковых запросов на Android стали голосовыми, продажи Amazon Echo выросли, а iPhone стал продаваться хуже
  • США может вновь стать домом автомобильной промышленности, благодаря инновациям от Tesla и Google. Однако количество автовладельцев будет падать с развитием Uber / UberPool
  • Интернет тенденции Китая выглядят лучше, чем в США
  • Нетехнологические гиганты покупают стартапы и IT-компании чтобы ускорить процесс перехода в цифровой мир. Потенциально они станут глобальными платформами

2016 Internet Trends Report from Kleiner Perkins Caufield & Byers

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