"Давай сходим": из хобби в бизнес

Проект «Давай Сходим» существует на протяжении четырех лет. Основали проект студенты МУИТ в качестве хобби, но в итоге он перерос в нечто большее. Как сделать успешный бизнес в социальных сетях рассказали сооснователь проекта "Давай сходим" Бакдаулет Бекжанов и управляющий партнер Алишер Тойгулиев.

Во время студенческих лет мы решили создать проект, который оповещал бы молодежь об интересных мероприятиях и назвали его «Давай Сходим». Мы сами приезжие, не знали куда можно сходить в Алматы. К тому моменту у нас был опыт работы с группами и сайтами. В первую очередь мы начали с паблика в VK. Вначале мы все время сидели в интернете на новостных сайтах и искали объявления и информацию для заполнения нашего контента. Аудитории это понравилось, и последовали хорошие отзывы. В первый год для нас это было хобби, мы работали над ней после основной работы.

Основная часть молодежи посещали клубы и пабы, мы решили приобщить молодежь к культурной составляющей нашего города и начали открывать новые места и мероприятия для молодежи. После года работы над проектом мы начали его монетизировать. Начали делать звонки организаторам различных ивентов, сотрудничать с крупны сетями ресторанов как AB Restaurants и Parmigiano Group, начали работать c рекламными агентствами. Все это дало нам финансовую поддержку, чтобы мы могли и дальше развивать свой проект. С поступлением финансов мы начали серьезно расти. Решили инвестировать в проект и равняться на аналогичный проект в России. Мы выросли в сторону Instagram и параллельно мы начали продвигаться в Facebook. Для каждой аудитории мы решили делать соответствующий контент. Для Facebook взрослый контент, для Instagram и VK – молодежный.

Когда мы создавали проект и выходили в VK нам нужна была поддержка для привлечения аудитории - крупные паблики стали отказываться от сотрудничества с нами, объясняя это тем, что не желают рекламировать своих конкурентов. И мы решили купить группу «Алматы – город мечты» у наших друзей. Она была создан в одно время с таким крупным игроком как ZTB. Вскоре этот проект трансформировался во второй наш проект «Алматы сегодня».

На сегодняшний день у нас есть сайт. Так как функционал социальных сетей ограничен, мы решили выводить аудиторию на собственную платформу. Социальные сети не позволяют фильтровать мероприятия по интересам для каждой части аудитории. Человек не имеет возможности выделить для себя интересующие его вещи. Сайт предоставляет такую возможность. Над сайтом сейчас работают четыре человека. В Алматы у нас работают 10 человек и 5 человек в Астане. В будущем планируем продвигаться в таких крупных городах как Шымкент, Актобе и Караганда.

На разработку сайта мы потратили $12 тысяч, на разработку приложения более $40 тысяч, также каждый месяц мы вкладываем в рекламу примерно 300 тысяч тенге в месяц. С самого начала проекта в общей сложности мы потратили около $100 тысяч. Сейчас наша прибыль превышает расходы. Только в первый год работы мы вкладывали личные деньги, в дальнейшем вкладывали заработанные деньги.

Общее количество наших подписчиков в соцсетях составляет 980 тысяч человек. Самый известный проект - это «Алматы сегодня». В других городах у нас тоже имеются проекты: в Астане – astana.news, в Шымкенте - shymkent online. Для рекламы нашего проекта мы пользуемся инструментами для рекламы в Instagram и Facebook.

Ценообразование у нас рыночное. Мы обращаем внимание на расценки конкурентов и спрос. Чем выше спрос, тем выше и цена. Холодных звонков мы практически не делаем, клиенты сами выходят на нас.

Есть очень много вариантов развития нашего проекта в будущем. От организации мероприятий до создания собственной системы продажи билетов. Мы работаем с Tiketon.kz, при помощи которого осуществляется продажа билетов у нас на сайте.

Сейчас мы активно работаем над созданием приложения. Это большой шаг для нас. Через 2-3 месяца мы запустим приложение на Android и iOS. Приложение необходимо, так как основное количество аудитории пользуются смартфонами и им будет удобно пользоваться мобильным приложением. Лента в приложении будет формироваться только под ваши настроенные параметры. Там будет очень много функций, которые облегчать пользование нашим проектом.

Заинтересованные инвесторы у нас были и есть, но мы отказываемся от подобных услуг. Мы еще не оценивали свой проект и его капитал, и не собираемся продавать долю в проекте. Нам хватает заработанных денег для реинвестиций, и честно говоря, мы сейчас не знаем как оценить проект.

Мы всячески стараемся поддерживать благотворительные и социальные анонсы и, конечно, не берем за них денег. Сегодня мы сотрудничаем со многими крупными компаниями, кинотеатрами, заведениями, университетами и пр.

В сфере мобильных приложений и соцсетях у нас есть несколько игроков, которые являются нашими конкурентами. Но мы пока что занимаем лидирующие позиции. В будущем мы хотим заниматься многим интересными вещами и планируем заходить на рынки России и Кыргызстана.

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