Что делает блогеров такими успешными

3 основных способа по созданию и улучшению своего блога

На первый взгляд может показаться, что создание собственного блога это просто и легко. И возможно это было бы правдой, если бы блогеры не подразделялись на профессионалов и любителей. Все дело все в том, что первый тип людей обладает определенной техникой создания и ведения блогов, что помогает им увеличить количество подписчиков и соответственно стать успешными среди своих читателей.

Удавалось ли вам когда-либо вести блог, к которому вы были привязаны некоторое время, а потом вам приходилось бросать это дело только потому, что он не привлекал внимания читателей. Никому не интересно о чем пишется в ваших блогах, в то время как вы тратите время, чтобы достичь желаемого результата. На первый взгляд казалось бы очень просто, но в чем, же суть?

В конце концов, давайте посмотрим правде в глаза, чаще всего можно увидеть скучные и мрачные посты со слабым контентом, но которыми делятся пользователи и оставляют тысячи комментариев к ним. Что же вы упускаете?

Ответ на это вопрос звучит следующим образом, все дело в технике, а не в том кто работает на износ. Успешные блогеры определенно знают чего хотят читатели и разумеется, пишут то, что больше всего нравится читать их целевой аудитории. Отличительная особенность профессионального блогера от любителя, это огромное желание угодить своим читателям и следить за скоростью и качеством этого дела.

Занимаемся почтовой рассылкой

Почтовая рассылка это фундамент любого успешного блога. Если вы не делаете рассылку, это все равно что начать работу водителя не заведя ключ зажигания. Делая рассылку, вы можете спокойно привлекать определенное количество трафика.

Будь это ваш собственный блог, либо LinkedIn, Medium, или Huffington Post, умение управлять трафиком, является одним из основных требований данного рода деятельности. Таким образом, без почтовой рассылки никто даже и не заметит, что вы там выложили в блог. Поэтому посетите такие сайты как MailChimp или AWeber чтобы понять с чего начать.

Задайте новым подписчикам всего один вопрос

Когда люди подписываются на вашу рассылку, вам необходимо установить автоответчик, который постоянно будет задавать один вопрос: Когда вы сталкиваетесь с чем-то, скажем с Х, что вас беспокоит больше всего? За Х можно взять любую тему, на которую вы общаетесь в блоге. Не пишите слишком длинных электронных сообщений, но сделайте его личным. Расскажите немного о себе, например оно может выглядеть следующим образом:

Здравствуйте,

Спасибо за вашу подписку! Вы знаете, когда я впервые пытался сплести корзину под водой, я думал, что никогда не научусь надолго задерживать дыхание, чтобы достичь своей цели.

Ночами я плакался своей жене, пока однажды она мне не сказала: довольно плакать и жаловаться, перестань лениться, и начни практиковать свое дыхание под водой.

Порой одного лишь ободряющего слова достаточно, чтобы пройти через все трудности жизни, поэтому и я вам даю такую возможность. Если вы поделитесь со мной своими проблемами, страхами, как у меня например, я обещаю вернуться к вам с возможным решением.

Просто ответьте на это электронное письмо!

Всего наилучшего,

- Я

Вас удивит не только количество ответов, которые вы получите на это письмо, но и та честность и открытость, с которой подписчики будут отвечать вам.

Более того, это наполнит вас новыми идеями. Вы начнете замечать вещи, с которыми у большинства людей возникают проблемы, и сможете обсуждать их на блоге со своими подписчиками.

Завершите индексом потребительской лояльности

Многие успешные блогеры уже осведомлены о самых больших проблемах своих подписчиков и соответственно только они знают, в чем измеряется успех.

С индексом потребительской лояльности, вы задаете другой вопрос отличного от предыдущего: На шкале от 0 до 10 отметьте насколько вероятно то, что вы порекомендуете мой блог другу или коллеге по работе?

Самую ценную информацию для блогера можно узнать из заключительного вопроса: Какая главная причина того, что вы дали именно этот балл?

Имейте в виду, что данный вопрос является очень полезным и необходимым для блогеров вне зависимости от того, был ли этот балл позитивным или отрицательным. Если оценку дали плохую, то вы обязательно узнаете что делаете не так. Если оценку дали хорошую, вам скажут, что подписчикам понравилось больше всего.

Отличительной особенностью между профессиональными блогерами и обычными это то, что первые постоянно находятся в предвкушении, чтобы понять свою целевую аудиторию и делают все возможное, чтобы их читателям понравилось то, что они читают каждую неделю.

Проблема заключается в том, что многие люди не знают каким образом можно определить и узнать лучше свою целевую аудиторию. Таким образом, существует три основных метода, которые помогут вам приблизиться к своей цели. Займитесь почтовой рассылкой и начните общение с другими людьми, тогда чтение вашего блога начнется само по себе.

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