Burger King делает больше доставок в Актобе, чем в Алматы

Burger King делает больше доставок в Актобе, чем в Алматы

Услугу доставки Burger King Казахстан запустил в июле 2014 года в г. Алматы в ресторане по адресу по адресу пр. Абая, уг. ул. Шарипова. Тогда доставка осуществлялась собственными курьерами – было вовлечено 4 сотрудника.

Далее в 2015 г. услуга доставки была запущена в западном регионе страны (в марте в Актобе, в мае в Атырау и в декабре в Актау), однако в качестве пилотного проекта совместно с аутсорсинговым провайдером – компанией «Консьерж».

В первый год работы на 1 ресторан поступало примерно от 10 до 15 заявок в день. В Алматы средний чек составлял 3821 тг. и около 4000 тг. в Астане. Как ранее упоминалось, в Алматы и Астане доставка осуществлялась собственными ресурсами.

Говоря о западном регионе, в среднем в день каждый ресторан отрабатывал 35 заказов, средний чек - 3400 тг. Более чем очевидное преимущество работы с аутсорсингом.

В данный момент Burger King полностью перешли на услуги сторонних служб, таких как «Консьерж» на западе, и FoodPanda в Алматы и Астане. Так, сторонние службы, заточенные под сервис доставки, предоставляют службу колл-центра и курьеров, что позволяет сократить время и средства на поиск и обучение собственного персонала.

Кроме этого, сторонние сервисы предоставляют возможность заказывать через сайты и мобильное приложение, существует возможность онлайн оплаты. Условия сотрудничества стандартны: партнер получает фиксированный процент от суммы всех заказов. Обычно FoodPanda получает от 20% от 30%.

За май общее количество заказов в Алматы и Астане составило 1043, в среднем это 33 заказа в день, а средний чек составил 3798 тенге. Популярные заказы: Воппер, Криспи Чикен, Биг Кинг, Лонг Чикен и Стейк Хаус. Также есть опция «Сделай по-своему» - кивок в сторону кастомизации.

В городах Актау, Атырау и Актобе доставка осуществляется с 1 ресторана. В Алматы доставка осуществляется с 3 ресторанов и с 2 ресторанов в Астане. До конца 2016 года в планах компании обеспечить доставки еще с 4 ресторанов в Алматы и 2 ресторанов в Астане, с целью увеличения зоны покрытия и как следствие, сокращение времени доставки.


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