Бизнес-эксперимент: как накормить офисы

Даже самые хорошие идеи необходимо проверять на практике. История проекта Mommy Cook Бахытжана Доса.

Во многих офисах проблема с обедами: дорого, не вкусно, далеко идти и так далее. Мы сами с командой сидим целый день в офис, и нам не хватает хороших комплексных обедов. Тогда пришла идея - практически с каждым бизнес-центром находится жилой комплекс. Там наверняка есть домохозяйки, которые бы хотели дополнительно заработать на продаже домашней еды.

Что мы сделали. Напечатали 1000 листовок с предложением заработать и разнесли по подъездам. Получили около 100 звонков, на встречу пришли порядка 30-40 человек. Согласились работать около 10 (многим запретили мужья), у которых мы и заказали еду на наш бизнес-центр, порядка 20-30 заказов. Мы посчитали что все круто и можно даже выйти на большой рынок, но дальше пошли сложности.

Во-первых, доставка даже из соседних домов была трудоемкой, приходилось подниматься пешком на 5-6 этаж. Во-вторых, столкнулись с человеческим фактором, домохозяйка могла просто уехать по своим делам, не выполнив заказ.

Тогда мы решили обратить внимание на частников, стоящих у бизнес-центра «Нурлы Тау», которые привозят обеды, 500-600 порций. Стоят они дешево (480-600 тенге), выглядят абсолютно непрезентабельно, но спрос был. Тогда мы вышли на нескольких таких частников, предложили им мобильное приложение, через которое они бы получали заказы, чтобы не готовить лишние порции. Очень много еды не распродавалось, мы сами сидели и считали.


Однако пользоваться даже веб-версией им было сложно. Они не понимали зачем им это нужно. Параллельно мы собрали несколько заказов, причем на условиях подписки.

В итоге мы снова столкнулись с подводными камнями: тяжело отвечать за качество еды, ведь никаких разрешений от санитарно-эпидемиологические служб не было. В last mile много скрытых издержек, клиенты, готовые платить подписку, хотели бы доставку к рабочему месту.

Протестировав концепцию два месяца, я понял что это довольно ресурсоемкий бизнес. Было решено отложить идею до лучших времен. Но опыт однозначно был полезным для дальнейших проектов.


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