Алеся Нугаева: "Дети достойны лучшего!"

MOST: Алеся, Вы являетесь основателем проекта "ЭтоДвор". Какими тремя словами Вы могли бы его описать?

Алеся: Дети достойны лучшего!

MOST: Как работает "Это Двор"? Что послужило началом зарождения идеи такого интересного бизнеса с социальным эффектом?

Алеся: На данный момент мы выросли в мастерскую, дизайн студию "Теплая", это наш с мужем проект. А зародились мы как социальный проект ЭТО-Двор. Многим людям кажется, что их жизнь заканчивается дверью квартиры, а все что за окном -серый фон, в котором нельзя не чего изменить, и им кажется что это норма, мы показываем, что эта норма ненормальна. Мы приходим во дворы, и делаем для детей вместе с жителями детские игровые площадки, сажаем деревья, проводим субботники, создаем дворовые комьюнити, ставим баки по раздельному сбору вторичного сырья, проводим для детей занятия по экологии и творчеству, с малых лет призывая к любви к окружающему миру и творческой самореализации. Назвали мы этот проект "ЭТОДвор".

Но даже на самое благое дело просить денег у меценатов постоянно не хочется, ибо это не решает проблему системно. И мы открыли свою мастерскую "Теплая", где в полной мере можем реализовать свои творческие способности и продолжить идею экологичности, сотворчества, создания комфортной среды для детей. Мы сами начали производить игровую мебель для улицы и дома для детей из экологически чистых материалов (дерево, фанера, краски на водной основе). Изделия мы продаем, а прибыль вырученную с производства и реализации вновь возвращаем в проект и используем свои производственные мощности для изготовления детских площадок и домиков бесплатно во дворы и детские дома, даря вместе с ними комплексную эко-программу.

MOST: Долго ли Вы решались на запуск своего стартапа? Сколько времени прошло от момента появления идеи до начала работы?

Алеся: Мы не из тех, кто долго думает, просчитывает, стратегически все выверяет. Мы любим приносить пользу здесь и сейчас. И если видим, что у нас хватает с мужем душевных и физических сил, то начинаем работать, воплощать идеи. Наша любовь к миру всегда деятельная, наверное, в старости мы дорастем до любви созерцательной. До того как собраться с Арсением в единую команду у нас у каждого был опыт ведения своего дела, у меня был свой детский психологический центр "Лаборатория Творчества", у мужа ремесленическая мастерская по изготовлению инструментов. Возможно этот опыт позволил нам достаточно мобильно объединиться и запустить совместное дело.

MOST: Из каких этапов состоял процесс запуска Вашего стартапа? Какие проблемы возникали? Какие вопросы оказались самыми сложными?

Алеся: Достаточно сложным при запуске оказалось иметь стратегическое долгосрочное видение процессов и механизмов. В крупных, долго работающих компаниях, есть большой штат и каждый сотрудник отвечает за свою категорию задач, выполнение которых ведет в достижению глобальной цели. А когда ты стартап и вас всего двое, вам приходится быть и маркетологами, и финансистами, и бухгалтерами, и smm-щиками, и непосредственно производителями, в двух головах разворачиваются огромные, сложные и интересные процессы, думаю любому шизофренику в этот момент стартапер может фору дать. И когда из всех этих кусочков пазла собирается цельная картина вашего дела, которое пусть по началу и маленькими шагами, но работает - это восхитительно, это Лувр!

MOST: Алеся, напоследок, расскажите, пожалуйста, истории успеха каких компаний, стартапов или бизнесменов Вас вдохновляют? Почему?

Алеся: Каждый большой бизнес когда-то был стартапом, это важно помнить. По мне так будущее за социально-предпринимательскими проектами, то есть за теми, чья миссия и цель - не просто заработать денег, а изменить при этом мир хоть чуточку к лучшему , используя при этом бизнес-инструменты. Мы стремимся быть именно такими. Мне по духу очень близок один пример социального предпринимательства из Москвы: книжный магазин на колесах, автобус -"Бампер", у них крутая, благородная миссия и потрясающее воплощение, их задача сделать так, чтобы дети любили читать. Маленький автобус ездит по школам, библиотекам, детским домам всей России. Главное – не просто привезти книги, а рассказать о них так, чтобы вдохновить детей читать. Ежегодно команда «Бампера» проводит книжные мотивационные программы более чем для
10 000 детей всех возрастов.

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