4 признака того, что ваша индустрия готова к цифровому прорыву

Если в вашей компании есть процессы которые могут быть перенесены в цифровой формат без потери качества, то вам следует поторопиться, пока стартапы не убили ваш бизнес.

Мы все знакомы с такими историями: Kodak, Blockbuster, Borders. Более гибкие бизнес-модели лишили эти компании клиентов. Даже в финансовом и транспортном секторе чувствуется давление со стороны технологичных проектов, не говоря уже о ритейле, гостиничном бизнесе и туризме.

Как понять, насколько близка "угроза" для вашей компании? Необходимо задать себе 4 вопроса.

Может ли продукт или услуга перейти в цифровой формат, без негативного опыта для клиентов?

Да, многие люди вовсю пользуются интернет-магазинами и мобильными приложениями для различных сервисов. Однако мы все еще ходим к врачам лично и не доверяем технологиям когда дело касается здоровья.

Индустрия здравоохранения плавно движется в сторону технологичности. Уже сейчас можно получить консультацию через мобильные приложения. В этой сфере будут большие изменения.

Существующий клиентский опыт медлен неэффективен?

Лучший пример: Uber. Такси во многих городах дорогое, неудобное и долгое. Таксопарки не горели желанием что-то улучшить. Пришел Uber и заставил таксопарки всего мира крепко задуматься.

Может ли продукт или услуга перейти в цифровой формат, существенно сэкономив ваши затраты?

Влияние технологий на вашу бизнес-модель не менее важно, чем опыт клиентов. "Чтобы обслужить 10 тысяч новых клиентов Walmart должен построить новый магазин, мне же хватит 2 серверов", - Джек Ма.

Какие барьеры существуют для входа в ваш бизнес, насколько они сильны?

Таксопарки были уверены что защищены, ведь у них сотни машин и водителей. Ритейлеры были уверены в своих магазинах и складах. Сотовые операторы не заметили приход WhatsApp и других мессенджеров. Банки сейчас уверены в своих активах и государственном регулировании.

Если вы ответили на эти вопросы, то вы понимаете риск. Но там где риск, там и большие возможности.



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